À propos

Vestiaire Collective a été lancé en octobre 2009 avec l’intention d’offrir une plateforme communautaire sur laquelle les membres pourraient acheter et vendre, dans les meilleures conditions, des vêtements et accessoires de mode haut de gamme et luxe d’occasion.

Le catalogue est composé des pièces les plus inspirantes provenant de garde-robes de centaines de milliers d’utilisatrices dans le monde. Cette sélection répond aux attentes spécifiques d’acheteuses du monde entier. Chaque semaine, plus de 20 000 nouveautés sélectionnées par une équipe de stylistes sont mises en ligne, et viennent renforcer un catalogue permanent de 400 000 produits. Le site se distingue par son contrôle qualité unique. 100% des articles vendus sont contrôlés physiquement par une équipe d’experts.

Près de 100 000 nouvelles personnes s’inscrivent chaque mois, et rejoignent une communauté internationale de 4 millions de membres. Ceux-ci sont à l’origine de plus de 3 millions d’interactions chaque mois.

A ce jour, 200 personnes sont employées par la startup et réparties dans les bureaux de Paris, NYC, Londres, Berlin et Milan.

Descriptif du poste

Vestiaire Collective is looking for his/her Head of Acquisition.

Joining our International marketing team based in Paris and reporting to our CMO, you will manage a team of marketing acquisition members. Passionate about digital marketing and customer acquisition, this role will own and manage several marketing channels and lead the digital marketing performance strategy, forecasting and setting goals.

*Key responsibilities and desired qualities follow : *

  • Define, develop and execute online strategies to drive online traffic on all Vestiaire Collective Websites and Apps

  • Propose creative and innovative solutions to improve global performance, test opportunities to create scalable conversion models for all the markets

  • Manage a multimillion euros budget and marketing acquisition actions of Vestiaire Collective across our existing key markets: France, UK, Italy, DACH, Spain, Nordics in coordination with our local marketing team

  • Follow main Strategic business objectives of Vestiaire Collective Group, track and improve high level performance of channels against traffic goals revenue, conversion, new active members , purchase, deposits, respecting Budgets ( ROI, client lifetime value)

  • Report on the global and local acquisition activity via reporting tools management, creation and optimization of dashboards

  • Deep Dive into web analytics to understand broader traffic and conversion data across desktop and mobile platforms

  • Identify and drive programs to garner insights and improve online channel efficiency, use data and reports to drive decisions around future campaigns and marketing initiatives

  • Manage SEO strategy with our Tech Direction and our agency

  • Manage and motive a team in charge of all the different international performance campaigns (display, SEA , SEO, retargeting, Social adds and mobile advertising)

  • Stay informed of and recommend industry best practices among online marketplaces

Profil recherché

  • Strong Experience (7 years minimum) in a Marketing Acquisition position within a fast growing company, on an international management role

  • Perfect Knowledge of tools and digital communication channels (SEA, Affiliate programs, E mailing, banners, RTB, Social media tracking, ad serving...)

  • Strong understanding of current online concepts, strategy and best practice on web et mobile devices

  • Experience in e-commerce, having expertise devising, launching and managing successful and scalable marketing programs

  • Proven Track-Record in leveraging Analytics –acquisition and on site- to optimize conversion and revenue Analytic Skills

  • Ability to communicate and present metrics effectively, to support strategic recommendations

  • English fluent Mandatory

The + : high affinity and even experience in the world of fashion or luxury