Trade Marketing & Visual Merchandising Specialist  

Madrid, Spain

Reporting to the Marketing Manager Iberia, this role ensures the operational implementation of the Trade Marketing & Visual Merchandising plan in points of sale specific to the Iberia market, while respecting the global image of PANDORA.  

You will create and provide Trade Marketing and Visual Merchandising Guidelines to be cascaded down to all relevant stakeholders in the organisation, aimed at aligning in-store practices and implementations. You will adapt and operationalise Global guidelines for use in Iberia.  

WHAT YOU’LL DO

DESIGN LOCAL MARKETING & VM MATERIALS 

• In close collaboration with the Marketing, Sales and Merchandising teams, ensure the operational implementation of Trade marketing & VM campaigns in points of sale: design and implementation of campaigns in compliance with the group's guidelines and local needs 

• Be in charge of the definition and orchestration of Retail Marketing campaigns for each campaign: definition of the required, creation, master files, wording, ... 

• Brief the graphic studio on the production of the master files 

• Participate in the development of the turnover by proposing local actions: traffic creation operations, local media campaigns, local events, etc. 

VM GUIDELINES DEVELOPMENT 

• Adapt global VM guidelines to suit market needs, by managing the product set-up preparation, the shooting process and building the VM Guidelines for Retail and Wholesale partners in-market 

• Review execution of local guidelines and usage 

• Evaluate VM implementation reports from the stores and giving feedbacks, sharing and collaborating with DSM and RSM (sales Team)  

• Responsible for monitoring the business efficiency of the guide lines by defining relevant KPI’s  

COMMUNICATION FLOW  

• Work closely with the Marketing , Sales & Merchandising teams to ensure alignment on all campaign and activations implementations. 

• Communicate regularly with Global Head Office and European markets 

• Ensure regular updates of the VM /TM Data base and stores layouts 

• Regularly visit the stores  

• Work closely with partners and suppliers  

OPERATIONAL SUPPORT 

• Trade Marketing & VM reporting  

• Provide support for Marketing activities, PR events, showroom activities. 

• Responsible for managing the Store Opening Implementation Package by providing the implementation plan (stores layout, windows, POS quantities…)  

Did we get your attention?

We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact:

Luca Maselli

Talent Acquisition Specialist Iberia

lumas@pandora.net

If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.

Profile description:

• 3-5 years of relevant work experience in a Visual Merchandising  & Trade Marketing in Retail Company  

• Fluent Spanish and English (other languages are a plus!) 

• Excellent MS Office knowledge (with focus on Photoshop and Power Point, Excel) 

• Excellent analytical and writing skills and attention to detail 

• Strong VM Skills